Developing brands and creating the names for brands like Archetype, Psyko Seven, and Slaughterhouse for an industry that is ever-evolving is challenging and rewarding. Creating contemporary brands with a fresh perspective has made these premium cigars unique and relatable.

The brand name Archetype stood for the foundation, the root of all legendary stories are copied and retold. Such is the Archetype cigar where cigars were built upon each other’s success.

Psyko Seven’s tagline Medicate your Mind took hold on social media and was the crux to the popularity of the cigar. The advertising campaign was inspired by Edgar Allen Poe “The Raven,” which embodies the mysterious, and haunting story.